It may be Opening Day today here in the States, but Nike India is celebrating a different sport that uses bats with their crowdsourced “Make Every Yard Count” cricket film.
Celebrating the dedication of cricket’s next generation, the film was put together by images submitted by amateur cricketeers via Facebook and Twitter. In total, the film features 1,440 images of young cricketers in India, reflecting their inspirational and relentless drive to play the game.
“At Nike, we understand that the cricket culture of this nation is not confined to Team India and its players. It includes the millions of young cricketers who strive every day to be amongst the best tomorrow. This film is a dedication to each and every one of those young cricketers who relentlessly chase their dreams,” said Avinash Pant, Nike India Marketing Director.