Just the other day, we gave a sneak peek into the Under Armour Brand House in SoHo, marking the brands first ever retail store in NYC. The two-story space, located at 583 Broadway in the New York shopping mecca of SoHo, will feature Under Armour’s latest innovations and products all displayed “in one of the world’s most dynamic retail centers”.
Although the Brand House doesn’t officially open to the general public until tomorrow, April 30, we’ve got your sneak peek inside the store so you know exactly what your walking into. The Under Armour Brand House employs a highly-trained group of brand experts who will be on location to inform and educate you on the newest UA products, as well as offer up recommendations on gear specifically based on each person’s individual training needs. UA also divided the store up into sections or bars, including a sneaker bar, and t-shirt bar which focuses on the brands newest releases featuring their high-tech materials and fabrics.
The brand’s come a long way since its early beginnings.
Check out pictures from inside the store, and be sure to head over to 583 Broadway in SoHo for the official grand opening of the Under Armour Brand House.