8 Sneaker Names That Don’t Match Their Performance

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Sneaker names, much like athletic company names, are born out of an abstract idea that is later coined into a title that exemplifies performance. For instance, Reebok was named after the African rhebok antelope, while ASICS is an acronym of a Latin phrase meaning “a healthy soul in a healthy body.” But since every sneaker needs a name, not every performance shoe corresponds to the purpose of the product. Let’s figure out what the concept was behind some of the industries’ most questionable titles. These are 8 Sneaker Names That Don’t Match Their Performance.


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