The team over at KITH took the Holiday offerings of NIke x Undercover Gyakusou under a bridge this fall to encapsulate the performance collaboration’s cozy charm and seasonal color palette.
While the shoot includes super detailed shots of the reflective hits, bonded seams, subtle logos and stealth zippers that make the Nike x Jun Takahashi paring click, it’s the setting that sets the scene for a truly ‘runners of New York’ moment. Nothing makes a local runner chuckle more than passing by a performance-themed photo shoot under the Brooklyn Bridge, it happens so often we should make a list about it. The iconic location is one of the most charming and annoying things about being an urban runner; you’re constantly reflecting back to yourself. Whether through fellow runners, the tourists you’re trying to dodge or one of the super reflective buildings on your way to your route, rather than getting lost in your surroundings being a runner in this city means being super self aware, even if you’re not flaunting the latest Holiday threads.
Thanks to the KITH team for taking us to our happy (running) place this Monday and revealing the details that give Undercover Gyakusou x Nike its strength.