The Complete Sneaker History of Novak Djokovic

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Today marks the start of the US Open 2012 at the USTA Billie Jean King National Tennis Center in Flushing Meadows Park of Queens, New York City. The two week tournament is the last leg of the Grand Slam which includes the Australian Open, French Open, and Wimbleton. With rival Rafael Nadal out with a knee injury, Novak Djokovic is one-to-watch this year.

Since defeating Federer and Nadal at the Rogers Cup in 2007, Djokovic rapidly climbed the ranks to the former World No. 1 spot, currently 2nd with the following Grand Slam titles in his back pocket: the 2008, 2011, and 2012 Australian Open, the 2011 Wimbledon Championships, and the 2011 US Open. Back to defend his title, we take a look back at the Serbian pros’ winning, albeit predictable, sneaker game.

Since turning pro in 2003, Djokovic can be spotted in head-to-toe adidas. But after the brand refused to extend his contract, he opted into a short-lived Sergio Tacchini contract but stuck with his former brand as the new sponsor did not offer footwear. A key moment in Djokovic’s sneaker history includes a Serbian tribute colorway on his favored kicks, the adidas Barricades, in 2011. With a lacking brand presence compared to his competitors, the tennis player has been known to focus on the big win, while leaving his marketability to others. Despite this, Novak always looks fresh (all those victory poses help, too) on the court in a modern look, classic colors with pops of neon on wicking materials with aerodynamic lines, all to complement his extensive collection of adidas kicks.

Does Djokovic have a closet for Barricades only? We think so, take a look through to see The Complete Sneaker History of Novak Djokovic.



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