Sure, Apple and Nike are plotting to take over the wearable technology market. That doesn't mean that there aren't plenty of other viable options out there to compete.
Take Fitbit for example, who unveiled three new fitness trackers this morning. Ranging from activity to sleep-tracking devices, one of the OG wearable brands is trotting out a powerful collection prior to the Holiday season. Available now is the Fitbit Charge, which is basically an upgraded version of the beginner-friendly Fitbit Force which tracks steps taken, distances traveled, calories burned and floors climbed.
For those of you looking for a more advanced device, the Fitbit Charge HR presents ally he features of the Charge but with a continues on-wrist 24 hour heart rate and all day insights into your overall health. Finally, the Fitbit Surge is the brand's most advanced tracker to date, featuring functions like a built-in GPS, Smartwatch and an LCD touchscreen display to name a few.
Head over to Fitbit to pick up the Fitbit Charge for $130 and keep an eye out for the Fitbit Charge HR and Fitbit Surge in early 2015.
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