• Image via Nikeinc.com
  • Image via Nikeinc.com
  • Image via Nikeinc.com
  • Image via Nikeinc.com
  • Image via Nikeinc.com

Nike Introduces the Hyper Elite Basketball Crew Sock

Nike's sock game is no joke; the comfortable fit, eye-catching colors and iconic look have make these knits a go-to for athletes over the past few years.

Nike's latest Hyper Elite basketball crew socks have updated the arch compression for a more supportive fit and reinforced high wear areas (heels and toes) for enhanced durability. The strategically placed, multi-density cushioning protect your feel from impact and a left/right specific fit solidify comfort, so has Harden says, “Create a chill zone, for your feet.”

To welcome the newest incarnation of the Elite sock, James Harden and Nneka Ogwumike talk “sock etiquette,” addressing the comfort, style, look and feel of the “foundation of your game.”

“I wear my socks in the shower.” Thanks Harden, thanks.

$18

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  • Nene33

    Loving the new-look, any chances there will be a full Cotton-version?(I need the extra-traction cotton gives you over a synthetic).