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Nike Reflects on the Success of the Elite Basketball Crew Sock

The Swoosh took a moment today to reflect on the widespread success of the Elite Basketball Crew Sock since its 2008 release.

The game-changing sock was first spotted on the USA Men’s Basketball Team during a tournament in LA, debuting the innovative sock with specific right and left foot lasts. With enhanced cushioning and stratigically placed supportive zones, Nike had created an iconic item for the court and the street.

Senior Designer Amy Frazer reflects on where it all began, “We always start with the athletes. I think it’s most effective when you can enhance their performance experience with the products Nike develops. We talk to athletes at every level, whether they’re elite players, college players, middle or high school players or a local team who plays pick-up games.”

Stay tuned to Sneaker Report for the latest on the future oof Nike’s most iconic performance sock.

[Nike]

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