With each new Olympics, comes a new slew of gear. Ranging from apparel to performance equipment, the Olympics has become as much of a showcase for new gear than it has a competition. Luckily, we have you covered with all the new gear that athletes will be rocking over the next two weeks in Sochi.
However, just like the athletes in the actual competitions, not all gear designs can be winners. Click through the slides to see which gear gets the gold and which falls short of the medal stand.