Today, adidas has launched an interactive Facebook application which allows soccer fans to star alongside Leo Messi in a short film. Facebook Connect immerses the user into an innovative experience, utilizing 3D flash technology. Always ahead of the game, adidas is the first brand in the world to use the technology online.
The “Team Messi” campaign kicks off the launch of the adidas Messi Collection, which will include boots and apparel. A signature adizero f50 Messi boot will be featured in the collection. So if you want to play the Messi way, you can join the Team Messi Facebook experience here and shop the collection today at adidas.