adidas launches the Customizers Project

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Complex Original

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adidas is making it personal this summer.

The brand is set to launch the miadidas Customizers project, a real-time art project that engages 9 London-based artists to create 34 unique sneakers inspired by the day's favorite Olympic moment. The winning 'all in' moment of the day will be chosen by fans via the adidas Facebook page, where they can also enter to win a pair of the one-of-a-kind shoes.

Check it out at facebook.com/adidas to nominate your favorite moment.