Following the successful run of its NBA “BIG Color” holiday campaign in 2012, adidas proudly presents this year’s version of its “BIG Logo” basketball uniforms to be worn by 10 participating teams (see schedule below) on Christmas Day (Wednesday, December 25).
adidas has enlisted the help of six pro ballers to help promote the new-look jerseys: the Miami Heat’s LeBron James, the Oklahoma City Thunder’s Kevin Durant, the Chicago Bulls’ Derrick Rose, the Houston Rockets’ James Harden, the Los Angeles Lakers’ Steve Nash and the Golden State Warriors’ Stephen Curry, all of whom will be featured in a TV spot titled “Jingle Hoops” (catch a preview of it in the video below).
“Last season’s ‘BIG Color’ holiday campaign was an overwhelming success that grabbed fans’ attention, and we wanted to find a way to top it,” said Jamie Gallo, NBA Executive Vice President, Marketing. “This season, we’re back with the game’s biggest stars to deliver an engaging and festive sequence that creatively showcases our players’ skills.”
As for the short-sleeve uniforms themselves—they feature a simple, clean design with oversized team logos in reflective chrome as the focal point. As part of the adidas NBA “BIG Logo” Holiday Collection, players will also receiver new warm-up jackets and shooting shirts that feature print graphics inspired by knit holiday sweaters. The warm-up jackets feature team logos on the front chest and BIG team logos on the back, both made of chenille patches.
The collection will also be available for fan purchase beginning today, November 14 at the NBAStore.
Time (ET) Game Network
12 p.m. Chicago Bulls at Brooklyn Nets ESPN, ESPN Mobile TV, WatchESPN
2:30 p.m. Oklahoma City Thunder at New York Knicks ABC
5 p.m. Miami Heat at Los Angeles Lakers ABC
8 p.m. Houston Rockets at San Antonio Spurs ESPN, ESPN Mobile TV, WatchESPN
10:30 p.m. L.A. Clippers at Golden State Warriors ESPN, ESPN Mobile TV, WatchESPN