adidas Unveils Custom adizero F50 for Lionel Messi

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Complex Original

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Lionel Messi shocked the soccer world with his record breaking 88 goals in one year, and now adidas is lacing him up in a special, fan-customized adizero F50.

Fans across the world were able to submit entries, and Messi personally chose the winner. The cleat features a white upper, black outsole and a bright red heel, tongue, as well as instantly recognizable three stripes. Further personalization includes Messi's Icon logo, the flag of Argentia, plus "Leo 10" and "Thiago" brandings in honor of his newborn son.

Messi himself says, "I am happy with the miadidas boots and want to congratulate Javier on designing the winning ones that I will wear Sunday against Atlético Madrid. I also want to thank everyone who sent in their designs, they were all really good!"

For more on the adizero F50, be sure to check out Sneaker Report's previous coverage. The adizero F50 is currently available from adidas for $200.

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