All eyes decend on Brazil today, as the 2014 World Cup finally kicks off after four long years of anticipation. In honor of the Cup and the heritage of country, Nike created an inspirational film featuring the powerful words of the late Brazilian icon, Ayrton Senna da Silva.
Ayrton Senna da Silva was a Formula 1 racer who tragically was killed in an accident while leading the 1994 San Marino Grand Prix. The film, entitled “Get There” is part of Nike’s “Dare to Be Brasilian” and features the voice of the great racer inspiring Brasilians to strive for their goals. The audio was taken from a previously recorded documentary, but the words ring true now more then ever with the the world’s attention on Brazil.
“This is a unique moment for our country, and we wanted Brasilians to reflect on the wise words of a man who understood better than anyone else that victory takes many forms, and there is always a path to get there,” explains Henry Rabello, Vice President of Marketing for Nike in Brazil.
This adds to the long list of World Cup inspired ad’s but this one carries a powerful message that transcends sports and carries into everyday life. In the words of Senna, “Regardless of who you are, regardless of your social position – the highest or the lowest – have always as your goal to have a lot of strength, a lot of determination, and always do everything with a lot of love and faith in God. Because one day, you will get there. Somehow, you will get there.”
As your all aware, tune in to the 2014 World Cup as group play begin today, June 12.