Finally, after four years of waiting and anticipation, the 2014 World Cup in Brazil is upon us and like you, we couldn’t be happier.
Over the past few months, we’ve been covering everything for the upcoming Cup from uniform kits, to the official Brazuka World Cup ball from adidas. Just as important, and prevalent as the new gear dropping every day for use on the field, is the promotion and advertising that goes on off the field. With soccer being the most popular sport in the world, the biggest and most influential companies around including Nike, adidas, McDonald’s and Beats by Dre, all use the soccer spectacle to unveil and promote their latest and greatest products. As much work goes into these ad’s as the products themselves, and often feature the sport’s greatest players and most recognizable celebrities to draw attention and help move product.
Companies often harp on current trends and attitudes of the sport in their commercials to help educate those who may not be follow them on a regular basis. This year, a large trend has been the evolution of soccer footwear moving towards lighter, and brighter based boots. Throw away your typical black or cleats, as this year Nike, adidas, and others have focused on eye catching, bright colored cleats that often stand out in the crowd leaving the referres as the only ones on field looking basic. Nike touches on their recently released Magista cleat as well as others their collection, while adidas took a different approach and focused more on the legends of the sport by bringing in such names as David Beckham, and head-butt master Zinedine Zidane, to star in their spots.
With the World Cup kicking off this Thursday, we’ve complied ad’s from the top companies for our Breakdown of the Year’s Best World Cup Commercials.