The LeBron X colorways are rolling in quickly, and Nike has just debuted a commercial to coincide with the latest drops. LeBron explains the concept behind his latest signature model as he notes,"Every diamond tells a story".
Referencing "heat, time, and pressure", the LeBron X is directly connected to the man himself. Breaking down the ideas behind the "Blue Diamond", "Pressure" (Black Away), and "Cutting Jade" colorways, this commercial provides some extra insight into the latest model for the King.
The LeBron X "Blue Diamond" Sports Pack is available now at Nike for $270.
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