KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is The North Face Apex. This soft shell fabric is ideal for protection during thick fog and light ran, which the east coast seems to be getting plenty of lately. Designed to provide a comfortable balance between breathability and weather resistance, The North Face Apex technology is used in the brand’s jackets and Etip gloves which allow the wearer to operate touchscreen devices while keeping their hands warm.
What is it? The North Face Apex technology combines a tightly woven, abrasion-phobic shell for protection with a soft-brushed inner lining for performance and comfort. The North Face Apex products are treated with a Durable Water Resistant finish which will keep you dry during light showers.
How does it work? The North Face Apex’s dual design is built to keep athletes warm and dry in fog and rainy weather. Its tightly woven outer protects from the elements, while its soft inner helps to add comfort, climate control, and breathability.
Bottom line: Whether you’re looking to stay comfortable on a cold, rainy run, or just keep your hands warm while texting, The North Face Apex technology is your solution.