KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is the natural, patented active particle technology Cocona. This technology is applied underneath the outer shell to provide a moisture welcoming fiber that is designed to vaporize moisture, absorb body heat, and speed the drying process. Athletes will stay dry and cool in Concona-enhanced technology, used in a wide variety of brands from New Balance, Mavic, Puma, and Rip Curl.
What is it? Cocona is a layer of active particles, made to absorb heat and moisture away from the skin.
How does it work? Particles that make up the fiber stay active, so they are continually reacting to the skin’s energy.
Notable Products: A popular technology for running and cycling jackets, Cocona can be found in Mavics’ Stratus H20 Jacket, adidas’ Terrex Swift Cocona Hooded Jacket, or Millet’s L.T.K. Composite Jacket.
Bottom Line: Putting naturally derived technology closest to your skin sounds like the best idea out there.