New Balance Breaks Down Innovative 3D Printing Technology

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Complex Original

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3D printing has become all the buzz in the running world lately. A way to design performance footwear like never before though imaginable, the revolutionary technology has all the potential to take over the industry. So far, we’ve already seen the likes of Nike and New Balance put 3D printing to the test in spike form: Nike with the Vapor Laser Talon football cleat, and NB in its own track spike.

In the video above, New Balance breaks down the innovative process in dramatic fashion. Check it out.

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