• Superheroes_detail copy
  • Nike_Elite_Series_detail copy
  • Kobe_Superhero_detail copy
  • Nike Kobe 8 Elite
  • Kobe_EliteX-Ray_Mamba_3D_detail copy
  • LeBron_Superhero_detail copy
  • Nike LeBron X PS Elite
  • LeBron_X_PS_Elite_Supernova_detail copy
  • KD_Superhero_detail copy
  • Nike KD V Elite
  • KD_V_Sketch-2_detail copy

Nike Basketball Unveils Superhero Campaign for Elite 2.0 Series

In the NBA Playoffs, star players turn in superhuman like performances. Utilizing a combination of unearthly abilities and impenetrable gear, superheroes may be an element of fiction, but Nike athletes like LeBron James, Kobe Bryant, and Kevin Durant will make you believe otherwise this May.

The Nike Basketball Elite 2.0 Series takes the signature models of each player: the LeBron X, Kobe 8, and KD V, and adds lighter construction, a better fit, and higher levels of protection than the original models. Kevlar, which is often used in bottom armor, helps to provide a protective and lockdown fit. Each model has also been strengthened with Carbon Fiber, while articulated foam offers comfort.

All three models hit retailers on April 27, so take a closer look above and stay tuned for more details on the Elite 2.0 Series.

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