Nike is extending its reach on a global scale by becoming the official supplier of uniforms and other goods to the International Olympic Committee (IOC). Along with being the sponsor of over 100 federations around the world, the brand will outfit members of the IOC starting at the 2016 Olympics in Rio.
Nike Brand President Charlie Denson had this to say about the latest move: "We’re honored to be working with the IOC and we look forward to this being the start of a long and successful relationship,"
[Nike]
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