What started as a limited production with the Nike LeBron 9 iD (the first customizable LeBron shoe) has quickly turned into a full-fledged effort by the Swoosh to give sneaker enthusiasts complete power to customize their own pair of LeBron James’ signature sneaker line on its NIKEiD platform. Now, with the release of the next installment of the collection, the LeBron 11, looming, Nike has announced it will spare no effort to let the creativity flow.
When the Nike LeBron 11 hits NIKEid starting October 7, it will come with more customizable options—performance and aesthetical—than ever before. NIKEiD went to King James himself for insight and introduced options like exclusive chroma color shift materials, and glow-in-the-dark options for the outsole, logos, Flywire, and laces.
Consumers will also have 17 overlay color options to choose from, as well as an added paint speckle option for a touch of flash. And depending on whether you want to ball it on indoors or on the blacktop, there are three outsole choices: solid and translucent for the gym and XDR rubber for the street.
[Nike]
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