After much anticipation, Nike officially unveiled Kevin Durant’s latest signature shoe, the KD VII.
The 2014 MVP got the proper treatment from Nike as they held an live online broadcast event hosted by none other then NBA Inside Stuff legend Ahmad Rashad. We’ve seen several colorways of the KD VII leak already including one part of the 2014 Independence Day collection, and another dubbed the “DMV”, so this isn’t necessarily a complete unveiling, but it’s only right Nike pulled out all the stops for Durant. Designed by Leo Chang, the KD VII is the most advanced shoe to date in Durant’s line and also tells his story by adding in personal and touches like his mother’s name, Wanda, along the midfoot strap.
Nike threw everything into the KD VII, has the design process began 18 months ago to make sure it was just right. KD wanted a performance driven shoe, so Nike added in a seamless forefoot mesh that is strengthened by Flywire technology for stability and support, and added in a Nike Zoom in the forefoot as well for a more cushioned feel. The midfoot strap aids in the trasition between the fore and midfoot, and for even more responsive cushioning, a Nike Zoom Air bag was added into the heel.