Nike Soccer is exploring a concept we here at Sneaker Report have been waiting patiently for, taking a classic shoe and upgrading its technology to meet today’s performance standards.
Nike has done just that with the Premier, a cleat that borrows the aesthetic of the 1994 Tiempo Premier and incorporates a modern, anatomical football last and a transitional flex in the sole plate. A classic look made relevant with modern technology, finally.
Phil McCartney, Vice-President of Nike Football Footwear, talks about the concept behind the cleat, “We wanted the Premier to have a simple visual design but for it to be bold and, stylistically, carry a lot of Nike Football DNA. There are players out there who want a beautiful black leather boot that delivers a great fit and a ultra-soft touch on the ball. The Premier is for those players.”
Stay tuned as the Nike Premier launches in the US on June 1, elsewhere on July 1.