Nike has always been known for its lasting relationships with some of the greatest athletes in the world. One such bond the swoosh forged in 2003 was “King” LeBron James.
From the get-go, LeBron made it clear to Nike’s lead designer Aaron Cooper that comfort was the most important thing to him in a basketball shoe. Cooper and Nike met the challenge head on. Taking LeBron’s freakish athleticism and dominating style of play into consideration, Nike produced a shoe that mimicked the superstar’s personality both on and off the court. With a newly developed foam and with double-stacked Zoom air at the heel, the Nike Zoom Generation answered LeBron’s call for perfection.
Check out the pervious editions of Nike’s 20 Designs That Changed the Game.
[Nike]
