Puma Kicks off 2013 with Limited "Fire & Ice" BioWeb Elite Pack

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There's no denying that the weather has been a little off this winter. The mild temps and lack of major snowfall gave even more fuel to the "end of the world" sentiments, but it seems as if things have cooled off for the remainder of the season. Puma is looking to get in on the action, and will try to both heat things up and cool them off with their 'Fire & Ice' BioWeb Elite models.

The BioWeb Elite trainer is inspired by nature, and it's hard to mistake the spider-like WebCage upper which provides lightweight and flexible support without sacrificing durability. Meanwhile, WebTech is used on the TPU heel wrap to provide further cushion and comfort. The outsole features a unique, carved out design.

Both the "Fire" and "Ice" colorways of the BioWeb Elite will be available this Saturday, January 5th, at the following retailers: Nice Kicks in Austin, Burn Rubber in Royal Oak, Atmos in NYC, Ubiq in Philly, and Kicks Sole Provider in LA.

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