It looks like we’re getting a double-dose of Stephen Curry news to close out the week. Along with a new footwear endorsement deal with Under Armour, Curry announced on Twitter that he has partnered up with MoGo Sport—a brand that specializes in, believe it or not, flavored mouthguards.
As a result, the 25-year-old guard for the Golden State Warriors will hit the court this season with a flavored mouthpiece tucked between his jaw, but it won’t just be any flavor. For its first high-profile NBA endorsee, MoGo Sport has created a custom “Steph Curry” flavored mouthguard, which, according to ESPN’s Darren Rovell, is simply a lemonade flavor.
There are no details as to whether the flavored mouthgurads are reusable, and if so, how long they retain their flavor profiles. While Curry is the first NBA star to hop on board with the idea, the brand has already managed to reel in high-profile names from other professional sports, including San Francisco 49ers quarterback Colin Keapernick and Pittsburgh Penguins forward Evgeni Malkin.