Up until the 1970’s, running shoes were nothing more than laces and thin fabric. But as the sport gained sudden popularity in the years following, established brands and newcomers alike met the demand for more performance-enabled running shoes head on.
Though, interestingly enough, while the running market was already dominated by the likes of adidas and Onitsuka Tiger, it was newcomer Nike who led the charge in using innovative materials and designs to kick-start the evolution of modern-day running sneakers. In fact, looking back at running sneakers of the ‘70s, it’s no surprise that the more memorable models are branded with the Swoosh. Join us as we flip through the sneaker archives. These are The Defining Running Shoes of the ‘70s.