Cleats: Puma Football Cleats, White
Made Famous By: Joe Namath
By the 1960s, advancements in shoe material and construction allowed for all-white and colored shoes. Black shoes remained the NFL standard, however, until Joe Namath wore white kicks to compliment his gaudy fur sideline coats. This opened the door for new shoe colors and designs in the NFL. In the 1970s, Steelers Defensive End L.C. Greenwood would wear gold shoes in tribute to Namath. Namath was famously photographed in a towel with Farrah Fawcett in a tribute to his heterosexuality.