The Surprising and Unexpected Evolution of Football Cleats

Previous / Next 10 of 24

Year: 1967

Cleats: Puma Football Cleats, White

Made Famous By: Joe Namath

By the 1960s, advancements in shoe material and construction allowed for all-white and colored shoes. Black shoes remained the NFL standard, however, until Joe Namath wore white kicks to compliment his gaudy fur sideline coats. This opened the door for new shoe colors and designs in the NFL. In the 1970s, Steelers Defensive End L.C. Greenwood would wear gold shoes in tribute to Namath. Namath was famously photographed in a towel with Farrah Fawcett in a tribute to his heterosexuality.

  • cleats

    LIvestrong is wrong. Nike was making football shoes in the ’70s. I believe USC wore them. I know Michigan wore them in the early ’80s. Here’s a pic of Jim Harbaugh at Michigan:

  • cleats

    Interesting pictorial, but you left out a number of interesting shoes. I’ve already mentioned that Nike had more of a foothold (pardon the pun) than you suggest. But there are also the Pony shoes, worn by a lot of NFL players during the ’70s and Brooks cleats, worn by Roger Staubach and others. You failed to mention probably the most worn cleats on a football field, the Adidas cleat similar to these: . These were worn by non-pros for the better part of a decade. They’re all the cleats I wore until HS. They came in black with white stripes and all white. They were great cleats and I wish they were still made.