Under Armour’s “I Will” campaign is underway, and for the brand’s latest preseason football ad, they’ve enlisted two-time Super Bowl champ Ray Lewis as the Executive Producer. The “Ready for August” clip highlights the grueling grind of the off-season, from training to fighting for a spot on the team. Highlighting the journey of young athletes, this clip includes in-your-face action that embodies the building intensity as football season approaches.
Lewis, who helped to script, film, and edit the commercial, had this to say about the latest “I Will” spot:
“Under Armour was a part of my career on the field, and even though my playing days are over, having the opportunity to reach young athletes with empowering and positive messages is something I look forward to in the next chapter in my life. You show the pure football scenes, the look on their faces, and that will connect immediately with anyone who has ever played the game.” We couldn’t agree more. If this clip doesn’t get you excited to take the field yourself, it’ll definitely get you pumped to watch some pigskin this fall.
This inspirational clip features a number of UA football innovations, such as Gameday Armour, the Highlight MC Football Cleat, Highlight Football Gloves, and the Alter Ego Baselayer. Get in on the action with UA’s “I Will” campaign today by visiting their Facebook or on twitter @UnderArmour with the tag #IWILL.