unleash-the-blades

July Is All About the Blades

The summer blockbuster is upon us, available now at your local theatre and … sporting good store?

To celebrate the “blade” theme running rampant this summer thanks to The Wolverine and adidas’ newest SpringBlade running technology, the German brand has teamed up with the 20th Century Fox to capitalize on the edgy concept. The below 10-second trailer combines one of the film’s fight scenes with a SpringBlade commercial, but we’re hoping either brand takes it to the next level with a collaborative shoe or seeing Hugh Jackson bust them out to battle mortality.

Go see Wolverine this Friday and pre-order your SpringBlades here.

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