During a massive media event at the Nike World Headquarters, Nike officially unveiled the LeBron 12. The latest signature for King James from the Swoosh was built using the latest technologies and scientific analysis directly from Nike's Sport Research Lab.
As your well aware of, the LeBron 11 had it's shortcomings. King James often didn't wear the 11's on court, but that had nothing to do with sales as Nike saw over $300 million in worldwide revenue from the shoes.
Nike's looking keep up the trend with the LeBron 12, and get back to sales figures the Swoosh saw when he first relocated to Miami, which led to a 50% increase in overall sales. But is it possible? The Wall Street Journal recently took a look into the potential the LeBron 12 has from a sales standpoint, and if his return to Cleveland will also mean a return in Nikes pocket. Check out the video below, and let us know your thoughts.
[WSJ]
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