Kobe Bryant Wears Nike Kobe 9 Elite Low "University Red" as RISE Enters Its Final Stage

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Complex Original

Image via Complex Original

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The Nike RISE campaign is entering it's final phase, as the field of 30 players has been narrowed down to 12.

During his mentor phase, LeBron James visited cities throughout China to select 30 players to move on to next round. Once pegged by King James to move on, the players entered the House of Mamba, where they received coaching and mentoring from five-time NBA champion Kobe Bryant. The first basketball court of its kind, the House of Mamba featured a full-sized LED playing surface, which used motion-tracking and reactive LED visualization to train players through drills based on Kobe's regimen.

Kobe showed up in style, of course, rocking a pair of Nike Kobe 9 Elite Low "University Red" shoes to the event. Pairs of the shoes were given out to the 30 players in attendance.

The Nike RISE campaign will conclude with the Finals on August 16 at the Wukesong Basketball Park in Beijing. Three of the final 12 ballers will be selected to participate in the Nike World Basketball Festival in Barcelona.

[Nike]

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