Move over sneakers, because socks have just gotten a lot more interesting. That’s because Nike has revolutionized the printing process in order to create socks that are just as vibrant as the sneakers that go with them.
The new Nike Elite Digital Ink process empowers designers to emblazon the Nike Elite sock with high-definition graphics and a myriad of colors that neither distort or fade. The process also maintains the key elements that make up the Nike Elite Sock: sweat-wicking, support and impact protection.
For its first colorway, the Nike Elite Digital Ink sock will celebrate the CMYK printing process, which stands for the four most popular colors used in the printing process. Called “First Edition,” the sock will feature cyan, magenta, yellow and key drip effects, distortions, geometric patterns and typeface.
The Nike Elite Digital Ink sock “First Edition” will drop June 21 exclusively online. Only 2,014 pairs will be sold, so don’t sleep.