Mix together New York City, snowy weather and legendary moments and you’ll get Nike’s “Bo Knows” collection. Just in time for the Super Bowl, Nike turns up the heat on the field for their latest campaign. Paying homage to the legend himself, Bo Jackson, Nike revamps “Bo Knows” into a collection inspired an era of athletes who dominated their respective sports, fusing today’s athletes with yesterday’s legends.
Take a look at the collection below:
Check out the rest of the “Nike Knows” collection now at Nike.