This Monday, April 21, marks the 118th running of the Boston Marathon. Following the tragic events of last year, many people and companies have been doing their best to help support and raise money for all those effected. adidas has been promoting their #weallrunboston campaign, and will once again donate to Boston’s One Fund, in which they raised $1.3 million in 2013.
The Three Stripes is teaming up with co-host of the Today show, Natalie Morales, to help gain awareness and raise for money for the much deserving charity. Morales will be one of serval supporters who will be running the race wearing a special edition adidas Energy Boost 2. Morales is also paying a special homage to those directly effected by wearing their Twitter handles on her shoes so she symbolically crosses the finish line with them.
“I’m running in honor of the victims of last year’s attacks and hope to raise money for Boston’s One Fund,” said Natalie Morales, TODAY co-host. “Their resilience and ‘Boston Strong’ attitude have been a huge inspiration to me and to so many of you across the country.”
Today through Sunday, all those who attend the Sports and Fitness Expo in Boston will have the opportunity to purchase adidas adizero Boston Boost before it’s released this fall, and a percentage of all purchases will go directly to the One Fund organization.