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adidas Releases New Messi Cleat and Game

With only 100 days left until the 2014 FIFA World Cup, adidas has released Lionel Messi’s latest signature cleat the adidas F50 TRX FG Messi. In celebration of this release, the “three stripe company” is offering fans an opportunity to go to Rio this summer.

Fans can win this once in a lifetime trip by competing in the adidas Soccer’s “Fast or Fail” online gaming platform. Any contestant that complete’s Messi’s journey to Rio will be entered into a contest to win two tickets to see Argentina’s first World Cup match. The more the game is talked about on social media, the faster the game becomes, improving people’s chances of winning the trip to Brazil.

The adidas F50 TRX FG Messi cleats are designed for “box-to-box” speed. A HybridTouch synthetic leather upper provides premium softness for a light weight performance. Players can dribble in all conditions with the Dribbletex raised 3D grip texture and do not have to worry about sacrificing stability for speed with SprintFrame construction.

The F50 TRX FG Messi cleats are available now for $230 on adidas.com.

[adidas]

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