WTF Cristiano? Apparently, the reigning FIFA Balloon d'Or winner is hawking this "facial fitness" tool on Japanese TV and we couldn't be more happy.
Like a shake weight for your face, the Ronaldo-endorsed apparatus apparently strengthens your smile, making you look like soccer's biggest stud. All we can seem to think about (besides, WTF?) is Joey's commercial from Friends. They are so eerily similar that you have to remind yourself that one of these is actually real life.
Watch Ronaldo's splendid commercial above and let us know who rocked the pitch better: Cristiano or Joey?
[Deadspin]
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