Over the last few months, Nike’s been revealing piece by piece, all their innovations to footwear, apparel, and equipment in preparation for the 2014 World Cup in Brazil. Today, Nike held a special event to showcase all their football innovations under one roof, and stunt just a little bit.
At the event, Nike displayed all home and away kits for the ten federations that will hit the field in just a few short weeks. All kits features Nike’s Dri-Fit technology, and specialized ventilation system to help keep players cool and dry while performing at their peak level. Also shown off at the event, is Nike’s extended collaborations with other companies, including Hurley who created special Phantom board shorts for the World Cup, as well as a collaboration with Nike SB for a World Cup inspired skate jersey which will be worn by Nike athletes at the upcoming SB World Tour. Nike also teamed up with sister company Jordan Brand, for to create a special Jordan 6 to celebrate the host nation and their pursuit for another World Cup.
Finally, and not surprisingly, Nike had a special section for the newly released Magista boot, designed with a full Flyknit upper for superior feel and comfort. The Magista is Nike’s prize possession for the upcoming World Cup and looks to revolutionize the future of soccer boots and cleats.
Check out pictures from the event, and keep an eye out over the next few weeks as all of Nike’s World Cup gear and apparel is set to hit shelves to you can represent your country with pride.