Matt O’Toole, the Global Head of the Reebok Brand, took some time to shoot this promotional spot to break down the new direction of the brand.
O’Toole starts by saying that Reebok hasn’t pushed the initiative to stay fit as hard as they should have in the past, going on to say that Reebok with focus solely on the sport of fitness from now on.
The Delta logo that we first spotted exclusively on Reebok’s CrossFit apparel will now be universally used for Reebok’s performance gear, representing social, physical and mental change for the brand. Their current performance outlets are CrossFit, LesMills, and the Spartan Race which comes with their own montages of #fitspo hot bodies and bro handshakes.
We’ll wait to see what change the Delta has to offer, in the meantime stay tuned to @SneakerReport for the latest.