Lululemon is back in the headlines once again for the revealing nature of their yoga pants.
After the company had to recall it’s Luon line of pants in March of 2013 due to their alleged sheerness, the company poked fun at themselves by unveiling an even more revealing style of yoga pants on Jimmy Kimmel Live, last week, with the Lululemon Pledge Spray-On Yoga Pants. Billed as an easy spray, the all-new yoga pants’ acrylic-adhesive formula is engineered to stay on all-day and fit like a second skin.
It’s good to see Lululemon laughing at themselves after a disastrous past year for the company. Besides the previously mentioned recall, the company came under fire for comments made by founder Chip Wilson over the type of women who should be wearing the company’s clothes. Hopefully the Jimmy Kimmel spot will help shape a better perception of the company moving forward.