Always at the forefront of innovation, Nike is once again revolutionizing the retail experience with the opening of the NikeLab.
Transforming the the retail landscape in both physical spaces and e-commerce, the NikeLab will open in New York, London, Paris, Milan, Shanghai and Hong Kong, as well as digitally through Nike.com/NikeLab. According to the company, the store “is a place to showcase how Nike interacts and collaborates with other innovators as part of its larger journey of exploration.”
The store will be full of limited editions of Nike’s latest performance and sport style innovations, as well as reinterpretations of Nike’s heritage styles from designers like Jun Takahashi. For more information regarding the NikeLab, visit Nike.com/NikeLab.