The marriage between Nike and Apple has been a very fruitful one so far, one that according to Nike CEO Mark Parker hasn't even tapped it's full potential yet.
In an interview with Bloomberg, Parker shed some light on the two giant companies' partnership, noting that he's "quite bullish" on the pairing. Parker said the the two companies plan on working together in expanding the digital frontier in term of wearables, something that the Swoosh CEO billed as a "big part of the future."
"I think it's going to be a big part of the future, absolutely," Parker said. "I think and what form it takes is the big question, but I think people getting more information in a simple user-friendly way, and getting feedback that helps them understand themselves better is a way to improve yourself, and I think connect with other people to keep pace with what's going on in the world."
Parker said the key point in improving wearables is the form that it takes. Instead of the geeky connotation that wearables have nowadays, Parkers sees the technology taking on a more stealth, integrated, stylish and functional form in the future.
Watch Parker's full interview with Bloomberg above, in which the CEO touches upon other intriguing topics such as the female athlete, Nike's partnership with the NFL and the Swoosh's relationship with Kevin Durant.
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