There has been a lot of Super Bowl history made over the decades, so you’d expect the history of custom Super Bowl-edition cleats to be just as rich. However, that’s not necessarily the case.
While the footwear history of past Super Bowls has been well documented, the fact is that it wasn’t until more recently that custom cleats for the big game became a thing. Nike—fueled by its takeover as official supplier of the NFL—in particular has put more emphasis on custom footwear for the Super Bowl in the past couple of years. This year, the Swoosh has gone all out with its Super Bowl Collection, which is inspired by none other than the same Vince Lombardi Trophy that the Broncos and Seahawks will be hoping to lift before the day’s end.
With just hours left before Super Bowl XLVIII kicks off, let’s take a moment to look back some of the most notable Super Bowl-edition football cleats to take center stage in one of the biggest sporting events in the world.