Germany might have taken the World Cup yesterday, but the battle still rages against the two top performing brands, Nike and adidas.
Both brands released the following information about their success during the World Cup to further fuel a debate that started in the mid-60s with some running shoes at a track meet. It’s #RiskEverything vs #allin… and you thought the World Cup was over?
While adidas is in itself more of a longstanding tradition in the international soccer scene, the brand’s rivalry is as strong as ever as depicted in the following statistics.
Germany’s own adidas boasted a 5.8 million increase in followers across all major social media platforms, with a 14.5% growth in the social media community. The three stripes saw an increase of 38 million as the most viewed brand on YouTube based on the videos published *during* the tournament period. Remember that Nike posted their super-expensive looking “Risk Everything” spot before the games? They claim it garnered 397 million online views and 23 million engagements (all thanks to Sneaker Report, duh). Nike saw a 21% growth in global football business globally, with 53% of the World Cup players wearing their cleats and 10 out of 32 teams wearing Nike kits.
Two of the finalist both belonged to adidas, but Mario Gotze scored the tournament-winning goal in the Nike Magista. Miroslav Klose broke the all-time tournament record in the Nike Hypervemon, while the adidas adizero F50 was the highest scoring cleat of the tournament with 46 goals.
It all boils down to the numbers but who do you think took the win? Comment below and let us know where your allegiances lie.