The preparation done from major sporting brands prior to the World Cup is just as intensive as countries playing in the tournament trying to bring home the title. Developing new products and advertising for brands takes the full 4 year process, as they’re looking to get everything just right to tap into the huge marketing potential. This year, the juggernauts of the sport brought their A game, but it’s been adidas, the current world leader in soccer, that’s been the most talked about brand at the 2014 World Cup.
The Three Stripes is the official sponsor of both Argentina and Germany, who as your all aware of, have advanced onto the Championship game. Their dominance isn’t just on field, as adidas is the most talked about brand across social media, with their #Allin or Nothing campaign being a highlight throughout Twitter, YouTube, Facebook, Instagram and Tumblr. adidas also reported that their social followers across these platforms increased by nearly 5 million, and even made the FIFA World Cup official match ball brazuca come to life with the the @brazuca Twitter handle gaining more than 2.75 million followers.
On the pitch, adidas owns the highest scoring cleat of the World Cup with the adizero F50, racking up 46 goals to date and worn by some of the biggest names in the sport including James Rodriguez of Colombia, Thomas Müller of Germany and Lionel Messi of Argentina.
A report recently surfaced about Nike’s chances of overtaking adidas’ dominance across soccer, but based on these numbers, it’s clear the Three Stripes is still flexing on all other competitors.